“If your reason to have a blog is because a content marketer said to, or because your competition has one, or because you figured out how to install WordPress on your hosted web service, these are not good enough reasons. Blogging is not climbing Everest; “Because I can” does not constitute a good reason. More [...]
Continue Reading →“People don’t read the web, they scan. People don’t like to click. People don’t look past the first four Google search results. People only search Google with 2-3 word search terms. People don’t open their email on the weekends. People don’t spend money online. People don’t trust strangers online. No one cares what you had [...]
Continue Reading →“It’s strange something said by Mike Tyson would have such legs, but his quote, “Everyone has a plan until they get punched in the face” really seems to resonate with people. Marketers especially. You see marketers, who traffic in things called marketing plans, are surprisingly averse to planning for that knock-out moment when they get [...]
Continue Reading →“There are really only two hard parts to writing effective marketing pieces. If you’re thinking about your email, web pages, or direct mailings, it doesn’t matter. Sadly, these two things are the beginnings and endings. Do those properly, and you barely need a middle.” Beginnings and Endings at Liz Strauss’ Success Blog
Continue Reading →“Since it’s resolution season, maybe you’ve decided to lose 10 pounds. No judgements from me, folks, because i’ve got another 22 to go to hit my goal. But everyone who’s succeeded at weight loss will tell you the same thing: Making massive changes to your lifestyle all at once means that you will struggle for [...]
Continue Reading →“Let’s play a game. In this game, I have all the power of a Greek god. I am James, God of Websites. No, there’s no need to bow down, for I am an beneficent god.” The Blank Web Page at Liz Strauss’ blog.
Continue Reading →“Right now, go look at your website. In about ten seconds you can probably think of five small things you’d like the site to do better, whether it’s load faster, sort product listings a certain way, maybe even (shudder) that the logo should be a little bigger. Maybe all those things are going to get [...]
Continue Reading →“In an effort to draw more audience, the owner has lost focus. Because so many dishes are offered, it takes longer and longer to make each dish, so even if the new six dishes click with patrons, it takes so long to do anything that overall sales drop. Adding new things is no way to [...]
Continue Reading →I’m writing this the day after the Bears were eliminated from playoff contention, so forgive me if this goes astray. Big name football teams (pro and collegiate) do something that you might want to adopt yourself: They script the first five (or so) plays of the game. The Importance of the Business Day’s First Five [...]
Continue Reading →“I had a roommate in college who spent a semester in recently-post-communist Russia. When she got back, we went grocery shopping and I got to see first-hand the rule of simplicity. We walked into the grocery store and hit the bread aisle. She froze. She had spend five months in a place where there was [...]
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