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	<title>Web Strategist Lab &#187; Questions for Later</title>
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	<description>Somewhere between ROI and RSS, database and design James Ellis</description>
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		<title>Can you have a strategy against no one?</title>
		<link>http://www.webstrategistlab.com/2009/can-you-have-a-strategy-against-no-one/</link>
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		<pubDate>Wed, 25 Mar 2009 21:09:58 +0000</pubDate>
		<dc:creator>James Ellis</dc:creator>
				<category><![CDATA[Questions for Later]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.webstrategistlab.com/?p=104</guid>
		<description><![CDATA[I don&#8217;t have an answer, but I was wondering if a strategy is a function of an adversarial relationship.  Pepsi&#8217;s strategy: Beat Coke.
Can you have a strategy in a vacuum without an antagonist? Or is it enough to simply &#8220;succeed&#8221; by however you define success?
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			<content:encoded><![CDATA[<p>I don&#8217;t have an answer, but I was wondering if a strategy is a function of an adversarial relationship.  Pepsi&#8217;s strategy: Beat Coke.</p>
<p>Can you have a strategy in a vacuum without an antagonist? Or is it enough to simply &#8220;succeed&#8221; by however you define success?</p>
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