Web Strategist Lab

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Somewhere between ROI and RSS, database and design James Ellis

Can you have a strategy against no one?

I don’t have an answer, but I was wondering if a strategy is a function of an adversarial relationship.  Pepsi’s strategy: Beat Coke.

Can you have a strategy in a vacuum without an antagonist? Or is it enough to simply “succeed” by however you define success?

Management & Leadership

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