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Somewhere between ROI and RSS, database and design James Ellis

Overheard at a “Strategy Meeting”

From a VP of some sort:

“We’ll do that based on our  five strategic directions.”

Someone should let this VP know that moving in five directions at once is the same as going nowhere.

Yeah, I know. It’s “semantics” but I am perpetually amazed by the looseness and vagueness of language at some places. And frankly, if being clear isn’t important to the VP, it won’t be important to their employees, who will make it very unclear for their customers.

This is the same place from whence “I don’t think there’s a difference between strategy and tactics” came.

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Category: Strategy, Tactics, Work

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