Web Strategist Lab

Someone passed along a book on copyrighting theysaid was like the “Little Red Book” on marketing.  Claude C. Hopkins’ Scientific Advertising (read the full copy for free).  

Actually, they didn’t call it the Little Red Book, but when I read it, it reads like The Book of Five Rings, short koan-like statements that sound like one thing but mean another.

Of course, when I read it, I can’t help but think of Dwight Schrute’s speech to salespeople:

(I love the way this one is edited)