What percentage of your conversations center around your budget? More than 20%? More than 50%? And are any of them about how you have too much money to spend? Of course not. Budget restrictions keep you from doing all the cool things you want to do, hiring the big name speakers, implementing the super-sexy experiential and technical toys and tactics.
In talking to app developers at last week’s EVENTtech conference, the issue of budget came up again and again. Everyone has come to agree that apps generate connections, engage attendees and keep the messages front and center, all things that make events more valuable. That said, budget is still the primary obstacle to implementing an app at every event. People see the value of the app, but can’t relate the cost to the value.
Let’s look at it from a new perspectivce: If I told you a movie cost $10 and a video game cost $50, you’d think the movie was the less expensive choice. But if the movie lasts two hours and the video game lasts 100 hours, the relative unit cost of each shifts. Suddenly, what looked expensive became the more inexpensive option. (more…)